Escort SEO and Marketing

Escort SEO (Search Engine Optimization) is the process of improving the volume or quality of traffic to a web site from search engines like Google, Yahoo, Bing, etc. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. To be most effective, SEO should be done on an ongoing basis.

We offer the following packages to help improve your Search Engine rankings and drive targeted traffic to your site(s):

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Here are Some basic Search Engine Optimization Definitions

Some Basic SEO Definitions

Meta Keywords
The Meta Keywords is used to list keywords that define the content of your site. Keywords are used by search engines to properly index your site in addition to words from the title, document body, and other areas. The Meta Keywords tag is typically used for synonyms and alternates of title words.

Keyword
a word that a search engine user might use to find relevant web page(s). If a keyword doesn't appear anywhere in the text of your web page, it's highly unlikely your page will appear in the search results

Meta tags
Meta-information (information about information) that is associated with a web page and placed in the HTML but not displayed on the page for the user to see. There are a range of meta tags, only a few of which are relevant to search engine spiders. Two of the most well-known meta tags are the meta description and meta keywords

Keyword research
Determining the words and phrases that people use to find something, then compiling them into a list for use on web pages, etc

Title tag
The text displayed in the blue bar at the very top of the browser window, above "Back," "Forward," "Refresh," "Print," etc. Although inconspicuous to the user, the title tag is the most important bit of text on a web page as far as the search engines are concerned. Search engines not only assign the words in the title tag more weight, they also typically display the title tag in the search results, making the title tag an important potential call-to-action as well. Thus, the wording of each page's title tag should be thought through carefully.

Meta Description tag
The Meta Description tag gives a description of the document. The Meta Description tag is a short, plain language description of the document, usually consisting of 20-25 words or less. Search engines that support the Meta Description tag will use the information to publish on their search results page, normally displaying below the Title of your site listing.

Meta Keywords tag
The Meta Keywords tag is used to provide alternative words for the words used in the body of the page. The Meta Keywords Tag is becoming less and less important in influencing the search engine ranking of a page.

RSS (Rich Site Summary) Feed
a format for delivering regularly changing web content. Many news-related sites, weblogs and other online publishers syndicate their content as an RSS Feed to whoever wants it.

A variety of RSS Readers are available for different platforms. Some popular feed readers include Amphetadesk (Windows, Linux, Mac), FeedReader (Windows), and NewsGator (Windows - integrates with Outlook). There are also a number of web-based feed readers available. My Yahoo, Bloglines, and Google Reader are popular web-based feed readers.

Social Sites
Focus on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others. Most social network services are web based and provide a variety of ways for users to interact, such as e-mail and instant messaging services.

Popular social sites include: Facebook widely used worldwide; MySpace, Twitter and LinkedIn being the most widely used in North America; Nexopia (mostly in Canada); Bebo, Hi5, StudiVZ (mostly in Germany), Decayenne, Tagged, XING;, Badoo and Skyrock in parts of Europe; Orkut and Hi5 in South America and Central America; and Friendster, Multiply, Orkut, Wretch, Xiaonei and Cyworld in Asia and the Pacific Islands.

Link building
Requesting links from webmasters of other sites for the purpose of increasing your "link popularity" and/or "PageRank". Considerations for link building can include directory submissions and press release syndication.

Link popularity
When other web sites link to your site, your site will rank better in certain search engines. The more web pages that link to you, the better your link popularity.

Forums
A virtual community. Also known as discussion forums. Used by search engine optimizers and webmasters for information exchange. Users can post messages in different forums, either to the group at large or to certain users. However, all postings can be seen by anyone else who has access to that forum, so save sensitive materials for private email. Forums are also threaded, which means a reply to a particular posting becomes part of the "thread" of that posting that can be followed to provide a cohesive progression through a particular topic.

We understand the terms on this page may be unfamiliar to you. Please contact us if you have any questions.